Opening your program…
Opening your program…
Consumer Behavior is for students interested in understanding the multiplicity of factors that determine what the consumer buys, when and where they buy, and more importantly, why they buy. These factors include information use and decision making, personality and lifestyle, perception, learning, self-concept, attitudes and values, demographics, and society and culture. This knowledge is combined with the various techniques employed to attract and serve customers, thus forming the basis for strategic marketing decisions.
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YOUR STUDIES
Common first year.
Honours, Double Honours, Specialization
DAN Management & Organizational Studies
Full-time
In person
Yes
No
Not required
ADMISSION REQUIREMENTS
Check the listed courses and application requirements alongside the university’s current admissions information.
Grade ranges are guidance, rather than a guarantee of admission. Some programs list university-level entry or progression requirements.
MOS 1021A/B, MOS 1023A/B, Calculus 1000A/B, Calculus 1301A/B, Calculus 1500A/B, Calculus 1501A/B, Mathematics 1225A/B, Mathematics 1228A/B, Mathematics 1229A/B, Mathematics 1600A/B, Economics 1021A/B, Economics 1022A/B, Mathematics 0110A/B
These are university-level requirements. They do not establish the high-school courses needed for first-year admission.
Ontario high-school entry, September 2027: mid to high 80s for the DAN Management & Organizational Studies entry route. This is a published first-year guideline; admission is competitive. Using this route for the listed program is a planning assumption; later module entry and progression have separate requirements.
Required
Student Center.
Not required
EXPERIENTIAL LEARNING
The Social Science co-op Program offers main campus students up to four paid, full-time (32+ hours/week) work terms starting as early as the summer after second year, granting 0.5 to 1.0 academic credits depending on duration.
Yes
To be eligible, students must be a full-time main campus Social Science student in good standing, in at least second or third year depending on the co-op duration, with a plan to return to studies and a valid work permit if applicable.
Yes
Yes
Social Science Summer Program.
CAREER PATHWAYS
Explore the career paths and professional pathways listed for this program.
Listed employers and career paths do not guarantee employment or placements.
Not specified
Not specified
TUITION & FEES
Fees depend on the academic year, course load, and student category. Use the university’s current fee information to plan your budget.
$6,050.00 CAD
Unverified estimate. Amount, fee period, academic year and student category need confirmation. Tuition and fees are subject to change; check the university’s official fee information.
Official tuition information ↗OFFICIAL SOURCES
Program information is being reviewed. Confirm current requirements, availability, and fees with the university. “Not specified” means the collected data does not confirm that detail.