Opening your program…
Opening your program…
The program combines business fundamentals with sport marketing, event planning, venue operations, sponsorship, and sport finance. Available both in-person and fully online — the only BCom at Guelph offered in both formats. Features industry practicums and co-op opportunities with sport organizations.
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YOUR STUDIES
Common BCom Year 1 (in-person) or equivalent online Year 1; Sport Management foundations.
Sport Marketing, Event Management, Venue Operations, Sport Finance, E-Sports Management
Lang School of Business and Economics
Full-time
multiple modes
In-person or fully online.
Yes
Honours BCom.
Yes
Not required
ADMISSION REQUIREMENTS
Check the listed courses and application requirements alongside the university’s current admissions information.
Grade ranges are guidance, rather than a guarantee of admission. Some programs list university-level entry or progression requirements.
80–86% estimated cut-off.
Not required
Not required
EXPERIENTIAL LEARNING
Optional co-op (*). 2–3 alternating 4-month paid work terms integrated into degree. Apply in first year; competitive, based on cumulative average.
Yes
Open to BCom SEM students; competitive.
No
No
CAREER PATHWAYS
Explore the career paths and professional pathways listed for this program.
Listed employers and career paths do not guarantee employment or placements.
Sport Marketing Manager, Event Coordinator, Venue Operations Manager, Sponsorship Manager, Sport Analytics Specialist
Maple Leafs Sports & Entertainment, Sport Canada, Rogers Centre, Golf Canada
Not specified
TUITION & FEES
Fees depend on the academic year, course load, and student category. Use the university’s current fee information to plan your budget.
$11,709.12 CAD
Unverified estimate. Amount, fee period, academic year and student category need confirmation. Tuition and fees are subject to change; check the university’s official fee information.
Official tuition information ↗OFFICIAL SOURCES
Program information is being reviewed. Confirm current requirements, availability, and fees with the university. “Not specified” means the collected data does not confirm that detail.