Opening your program…
Opening your program…
Students study consumer behaviour, digital marketing, brand management, market research, and marketing strategy. Guelph's Marketing Management program is co-op eligible and has strong connections to consumer goods, retail, and digital marketing employers. Unique agri-food marketing electives available.
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YOUR STUDIES
Common BCom Year 1: Business Fundamentals, accounting, economics, quantitative methods.
Digital Marketing, Brand Management, Consumer Behaviour, Agri-Food Marketing, Market Research
Lang School of Business and Economics
Full-time
In person
Yes
Honours BCom.
Yes
Not required
ADMISSION REQUIREMENTS
Check the listed courses and application requirements alongside the university’s current admissions information.
Grade ranges are guidance, rather than a guarantee of admission. Some programs list university-level entry or progression requirements.
80–86% estimated cut-off.
Not required
Not required
EXPERIENTIAL LEARNING
Optional co-op (*). 2–3 alternating 4-month paid work terms integrated into degree. Apply in first year; competitive, based on cumulative average.
Yes
Open to all BCom students; competitive.
No
No
CAREER PATHWAYS
Explore the career paths and professional pathways listed for this program.
Listed employers and career paths do not guarantee employment or placements.
Marketing Manager, Brand Strategist, Digital Marketing Specialist, Market Research Analyst, Product Manager
Maple Leaf Foods, Loblaw, Campbell's, L'Oréal, RBC
No mandatory licensure; CIM, Google/Meta certifications common.
TUITION & FEES
Fees depend on the academic year, course load, and student category. Use the university’s current fee information to plan your budget.
$11,709.12 CAD
Unverified estimate. Amount, fee period, academic year and student category need confirmation. Tuition and fees are subject to change; check the university’s official fee information.
Official tuition information ↗OFFICIAL SOURCES
Program information is being reviewed. Confirm current requirements, availability, and fees with the university. “Not specified” means the collected data does not confirm that detail.