Opening your program…
Opening your program…
Marketing stream within the DeGroote BCom. The program covers consumer behaviour, digital marketing, brand management, market research, advertising, and marketing strategy. Access to the McMaster Marketing Association and case competitions.
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YOUR STUDIES
Introduction to marketing, accounting fundamentals, statistics, economics.
Digital Marketing, Consumer Behaviour, Brand Management, Marketing Analytics, B2B Marketing
DeGroote School of Business
Full-time
In person
Yes
Honours BCom.
Yes
Not required
ADMISSION REQUIREMENTS
Check the listed courses and application requirements alongside the university’s current admissions information.
Grade ranges are guidance, rather than a guarantee of admission. Some programs list university-level entry or progression requirements.
Minimum mid-to-high 80s typically required.
Not required
Not required
EXPERIENTIAL LEARNING
Optional co-op or internship through DeGroote.
Yes
Optional.
Strong academic standing.
Yes
Optional internship.
No
CAREER PATHWAYS
Explore the career paths and professional pathways listed for this program.
Listed employers and career paths do not guarantee employment or placements.
Marketing Manager, Brand Strategist, Digital Marketing Specialist, Market Research Analyst, Product Manager
P&G, Unilever, RBC, L'Oréal, Loblaw Companies
No mandatory licensure; Google/Meta certifications common.
TUITION & FEES
Fees depend on the academic year, course load, and student category. Use the university’s current fee information to plan your budget.
$9,355.00 CAD
Unverified estimate. Amount, fee period, academic year and student category need confirmation. Tuition and fees are subject to change; check the university’s official fee information.
Official tuition information ↗OFFICIAL SOURCES
Program information is being reviewed. Confirm current requirements, availability, and fees with the university. “Not specified” means the collected data does not confirm that detail.